Practical personal branding strategies to help professionals, founders, consultants, and service providers build a strong personal brand, clarify their positioning, and become known for their expertise.
A brand strategy for your business context is one that fits your business, audience and business goals. This something you will never find by copying brand strategies that work for…
For a while, building a personal brand on LinkedIn seemed to come with an unofficial job description: post every day, comment everywhere, tell more personal stories, grow your audience, repeat.…
You can post consistently, grow your audience, receive comments and watch your impressions climb, yet still struggle to get paying clients. You are getting attention, but your content has no…
You can post consistently, have a polished LinkedIn profile, share useful tips and still remain largely unknown to the people who could actually hire you. I’ve seen this with professionals…
You may have rewritten your LinkedIn headline three times, changed your website headline, updated your bio, and still feel like people don’t quite understand what you do. So you assume…
You can be good at what you do and still be difficult to place in someone’s mind. People may see your content, visit your website, read your credentials and even…
You have probably rewritten your website headline, changed your LinkedIn bio, tweaked your offer description, and still wondered, “Why don't people seem to understand what I do?” The problem may…
For a personal brand that attracts clients to you, more visibility is not always the solution. Sometimes, it is the fastest way to expose what is already broken. If your…
A strong personal brand is not built by simply posting more often, gaining followers, or making your profile look polished. It is built when your name becomes associated with something…
Looking to build a personal brand that attracts clients? You CAN make it happen. A million followers won’t keep your calendar full, but the right clients will. Think of it…