Practical personal branding strategies to help professionals, founders, consultants, and service providers build a strong personal brand, clarify their positioning, and become known for their expertise.
A strong personal brand is not built by simply posting more often, gaining followers, or making your profile look polished. It is built when your name becomes associated with something…
Looking to build a personal brand that attracts clients? You CAN make it happen. A million followers won’t keep your calendar full, but the right clients will. Think of it…
Personal branding is often reduced to social media profiles, polished photographs, content calendars, logos and the number of followers someone has. But the deeper question is not simply “How do…
Personal branding is often reduced to visibility: posting consistently on social media, having a professional profile, sharing your expertise, or becoming known for something. But visibility alone does not make…
You can be excellent at what you do and still be overlooked. You can have years of experience, impressive qualifications, valuable skills, and a track record of good work—and still…
Hey there! Welcome back. We have looked into why personal branding is now a career survival strategy for any professional looking to stand out in today’s crowded market based on…
Somewhere along the way, personal branding got twisted. What started as a useful way to communicate your expertise, reputation and value has gradually become something much heavier. A system or…
Why building a personal brand matters? Ok, Google your name. Go ahead. I’ll wait. What shows up on the first page? Is it impressive?Is it intentional?Or does it feel… underwhelming?…
What's it like building a brand that outlives you? I recently attended the 360 Woman Africa Conference in Lagos, and let’s just say—Mr. Fela Durotoye didn’t come to play. His…
I had an absolute blast at the 360 Woman Africa Conference last Saturday in Lagos. It was one of those events that leave you so inspired, you start rethinking your…