How do you create the right content strategy for service businesses? You have a content calendar. You have content pillars. Someone told you to post three times a week, and…
Creating content can feel like running on a treadmill. You spend hours researching, writing, recording, editing and publishing something useful, refining your content strategy only to wake up the next…
I’ve become increasingly convinced that one of the biggest mistakes in marketing is creating too early. We open Canva, start writing captions, build content calendars and brainstorm offers before taking…
A brand strategy for your business context is one that fits your business, audience and business goals. This something you will never find by copying brand strategies that work for…
My first attempt at entrepreneurship failed. Not the cute, Instagram-worthy kind of failure where you say, “I failed, but I learned so much!” I mean I spent about two years…
For a while, building a personal brand on LinkedIn seemed to come with an unofficial job description: post every day, comment everywhere, tell more personal stories, grow your audience, repeat.…
You can post consistently, grow your audience, receive comments and watch your impressions climb, yet still struggle to get paying clients. You are getting attention, but your content has no…
You can post consistently, have a polished LinkedIn profile, share useful tips and still remain largely unknown to the people who could actually hire you. I’ve seen this with professionals…
You may have rewritten your LinkedIn headline three times, changed your website headline, updated your bio, and still feel like people don’t quite understand what you do. So you assume…
You can be good at what you do and still be difficult to place in someone’s mind. People may see your content, visit your website, read your credentials and even…