Are you ready to get your first 5 clients?

Breaking into the freelance world can feel overwhelming—especially when you’re just starting out or building a side hustle and don’t yet have a portfolio or a long list of testimonials.

But sometimes, the simplest approach is the most effective.  If you’re ready to kickstart your freelance journey and secure a client within 24 hours—even if you’re new, have no experience, and no portfolio—then you’re in the right place to get your first 5 clients.

In this detailed guide, I’m breaking down the process into clear, actionable steps that have helped me land my first client as a content strategist.

Here’s a straightforward, 10-step blueprint inspired by Alex Hormozi’s insights (from his upcoming book 100 Million Dollar Leads) to help you get your first 5 clients and kickstart your journey from zero to hero.

Let’s dive in!

Step 1: Build Your Ultimate Contact List

Start with what you have!

The first step is simple: get a list.
Start by pulling every contact you have:

• Email Contacts: Go to your email account and export every contact—everyone you’ve ever exchanged a message with is potential lead number one.
• Social Media Followers: Visit each of your social profiles and compile a list of your followers, especially those you can direct-message.
• Phone Contacts: Don’t forget your personal contacts saved on your phone. Even if you feel like you lack experience or a polished portfolio, you already have a powerful asset—your network. Your family, friends, acquaintances, and even friends-of-friends already know you and, more importantly, trust you.

Combine these sources to create a comprehensive list of potential leads. Even if many of these people aren’t business owners, someone in your network might know a prospect in need of your services.

Step 2: Pick Your Messaging Platform

With your extensive list in hand, choose the platform where your audience is most active. Whether it’s Instagram, email, or direct phone messaging, start where you have the most contacts. This focus will allow you to streamline your outreach efforts to get your first 5 clients.

Step 3: Personalize Your Message

Don’t be a robot—be human.

Personalization shows you care and builds immediate rapport.
Spend 30 seconds reviewing each prospect’s profile. Notice a shared interest, recent change, or personal milestone, the n craft a message that reflects that insight. For example:

• “Hey [Name], I saw you just switched jobs—I’d love to hear about your new role!”
• “Hi [Name], noticed you have a baby—congratulations!”

 “Hey [Name], I saw your recent post about [topic] and it reminded me of our conversation back in [context]. I’m excited to share that I’ve just started my journey as a freelance [service] and would love to help if you or someone you know needs support.”

This simple act of personalization shows that you care enough to reach out thoughtfully rather than sending a generic message.

Step 4: Reach Out to 100 People Daily to get your first 5 clients

If you have a list of 3,000 contacts, commit to sending a direct message (DM) to at least 100 people every day. It might feel intimidating at first, but with practice, this outreach will soon become second nature—and remember, every message is a step closer to your first customer.

Remember: consistency is critical. It may feel awkward at first, but each message is a step closer to that first win. The more you do it, the easier it will become to get your first 5 clients.

Step 5: Warm Them Up Using the ACA Framework

When someone replies, transition the conversation by:

• Acknowledge: Show that you noticed something unique about them. Recognize something specific about them (e.g., “I see you have two kids, that’s amazing!”).
• Compliment: Offer a sincere compliment (e.g., “You must be a super mom for juggling everything!”).
• Ask: Tie your ask to the compliment. (e.g., “How do you manage your [specific challenge] with such a busy schedule?”). For instance, “How do you manage to balance everything? I help busy professionals streamline their routine—could this be something you’d be interested in learning about?”

This approach nurtures the relationship while naturally guiding the prospect toward your offering.

Step 6: Ask for Referrals to Get Your First 5 Clients

Once you’ve engaged with your contacts, don’t just stick to selling directly. Ask them if they know anyone else who might benefit from your service. Since these are people you already have a relationship with, a referral request won’t feel pushy—it’s simply asking for a favor from a friend.

Don’t be shy about asking:

“Do you know anyone who’s struggling with [specific problem]?” Since you’re reaching out to people who know and trust you, asking for a referral is simply requesting a favor. It opens additional doors and can multiply your leads to get your first 5 clients.

Step 7: Post on Your Facebook Wall

Your social media profiles are gold mines for building brand awareness. Even if you haven’t yet built a full business brand, you already have an audience on Facebook composed of friends, family, and extended network members.

• Create a Post: Go to your Facebook account and click “Create Post.”
• Share Your Announcement: Write a simple update such as:

“Hey friends, I recently started my journey as a freelance social media manager and I’m on the lookout for one or two businesses that could use some social media help. If you or anyone you know needs assistance, please tag them below or message me directly. You can also reach out via [your email or website]. Thanks for your support!”

• Enhance Visibility: Consider adding an engaging image or photo to grab attention. Repeat the post throughout the day to ensure maximum reach.

Step 8: Join and Engage in Facebook Groups to Get Your First 5 Clients

Facebook groups are bustling communities where business owners and entrepreneurs actively seek advice and services.

• Find Relevant Groups: Look for groups related to entrepreneurship, small business owners, or even local community groups.
• Participate Actively: Join several groups and start by adding value. Ask questions like, “What’s the biggest challenge you face with your [what you offer]?” This not only demonstrates your expertise but also opens doors to conversations.
• Identify Potential Leads: When you see members expressing challenges or needs related to your area of expertise, reach out privately and offer your help.

Step 9: Embrace Outbound Engagement on Social Platforms

Outbound engagement means proactively reaching out to potential clients on platforms like Instagram and LinkedIn.

• Optimize Your Profile: Before reaching out, make sure your social media profile clearly states that you’re a social media manager. Use a professional profile picture and a concise bio that outlines your services.
• Engage via Comments: For instance, search for posts using hashtags like #LaunchingSoon. Leave thoughtful comments such as:

“Hey, I see you’re launching something exciting! If you ever need help with your social media, I’d love to chat.”

• Send Direct Messages: Alternatively, send a direct message saying something like,

“Hi [Name], I love your page and the work you’re doing. I recently started offering social media management services and would love to help if you’re interested or know someone who might be.”

• Consistency is Key: The more messages you send, the better your chances of converting a prospect into your first client.

Step 10: Network Offline for an In-Person Connection

Don’t underestimate the power of face-to-face networking. Sometimes, the best opportunities come when you step away from your screen.

• Visit Your Favorite Local Spots: Whether it’s the coffee shop you frequent or a local boutique, these places are great for informal networking.
• Bring Business Cards or Flyers: Prepare simple materials that include your contact information and a brief description of your services.
• Initiate a Conversation: Use your regular visits as an icebreaker. For example, while ordering coffee, start a conversation with the staff or other patrons about their business needs, and casually mention your social media management services.
• Leave Your Details: Ensure that the business owners have your contact information so they can reach out when they need help.

Step 11: Offer Your Service for Free (with a Twist)

To overcome the barrier of “you’re new and inexperienced,” offer your service free of charge in exchange for:

• Usage: Ensure they actually use your service.
• Feedback: Gather valuable insights to help you improve.
• Testimonials: Ask for a killer review if they’re satisfied.

This low-risk offer not only builds trust but also provides social proof and real testimonials that you can later use to attract more paying customers.

Step 12: Revisit Your List Regularly

Your contact list is a gold mine.
Even if some prospects don’t respond immediately, circle back regularly. Some may need a gentle reminder or a fresh update on what you’re offering. This continuous outreach keeps you top-of-mind and builds a steady stream of engaged leads.

Step 13: Gradually Transition to Charging

Once you’ve garnered feedback and built trust through your free offer, it’s time to start charging. Here’s a simple pricing transition:

1. Start Free: Begin by offering your service for free to build your portfolio.
2. Introduce Discounts: Once you have a few testimonials, switch your offer to an 80% discount.
3. Scale Up Gradually: As you get more confident and your service improves (thanks to feedback), raise the discount incrementally—move from 80% off to 60%, then 40%, then 20%, and finally, to full price.

Step 14: Keep Your Leads Warm

Finally, continue to nurture your relationships:

• Regular Check-ins: Stay in touch with your list by providing valuable updates or tips.
• Engagement: Share success stories and client testimonials on social media.
• Value-Added Content: The more you give, the more your network will remember you when they need your services.

Final Thoughts On How To Get Your First 5 Clients

Landing your first social media management client in just one day might sound like a lofty goal, but by leveraging your existing network, engaging actively on social media, and combining both online and offline efforts, it’s entirely achievable.

Remember, your offer isn’t just a service; it’s a solution to a problem many business owners face. Clearly communicate the value you bring, and watch your client list—and your confidence—grow.

Take big, bold action today and challenge yourself to secure your first client within 24 hours. With persistence and genuine outreach, you’ll soon be on your way to building a thriving social media management business.

Remember:

• Be Consistent: Reach out daily and keep your efforts regular.
• Be Personal: Tailor your messages to show genuine interest.
• Be Patient: Building trust takes time, and every small step adds up.

To get your first 5 clients is just the beginning. Once you master this process, you’ll create a cycle of free referrals, engaged leads, and a thriving business. So, roll up your sleeves, get out there, and start reaching out—don’t be like Mike.

Your journey from zero to hero starts now!

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Happy hustling!

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