Insights on turning your expertise into structured authority that attracts the right clients. Explore practical strategies for clarifying your positioning, strengthening your authority presence, and building systems that generate consistent inbound opportunities.
Why building a personal brand matters? Ok, Google your name. Go ahead. I’ll wait. What shows up on the first page? Is it impressive?Is it intentional?Or does it feel… underwhelming?…
You already know what posting without getting clients feel like! It’s 7AM. You’ve already posted your third carousel this week.You optimized your hashtags.You rewrote your bio (again).You followed the latest…
For years, social media advice sounded like this: “Post every day.”“Share everything.”“Be everywhere.”“Chase the algorithm.” Ironically, the same people who pushed that advice the loudest are now posting less, becoming…
What's the Digital Marketing Trends 2026 like? If you feel like your content isn’t performing the way it used to, you’re not imagining things. Search behavior has changed. Social platforms…
What's it like building a brand that outlives you? I recently attended the 360 Woman Africa Conference in Lagos, and let’s just say—Mr. Fela Durotoye didn’t come to play. His…
I had an absolute blast at the 360 Woman Africa Conference last Saturday in Lagos. It was one of those events that leave you so inspired, you start rethinking your…
Are you ready to get your first 5 clients? Breaking into the freelance world can feel overwhelming—especially when you're just starting out or building a side hustle and don’t yet…
about startup failure... “Build it and they’ll come”, they said.“Quit your job. That idea will take off for sure”, they told me too.So you jump right in and create your…
You are about to save yourself a ton of wasted efforts and headaches by learning about the SEO mistakes startups make right now. Starting a business is an exciting journey…
As a new Nigerian business owner, are you curious about how to attract investors to your startup? Nigerian startups and business owners face numerous challenges when attracting investors. One major…