For founders, consultants & service-based experts
Get a done-for-you authority + conversion ecosystem that turns your expertise into visibility, trust, and inbound leads — so clients find you already convinced.
You built it to solve real problems, lead with expertise, and do work that actually matters. But somewhere along the way, visibility became noisy, content became performative, and “showing up online” started to feel like another full-time job.
At the core of IAS is The 6C Authority Framework™ I use with every client.
This framework exists to solve one problem: “How do you become clearly trusted — before the sales call?”
Each phase builds on the last. Nothing is skipped. Nothing is rushed.
Because authority only works when it’s sequenced correctly.
Everything starts with clarity.
We audit Your current positioning, Your messaging and authority signals, Your offers and monetization paths and Your online presence (profiles, content, website)
From this, we define Your core authority angle, Who you are for, the problem you’re known for solving and How to position your expertise in the market. This phase removes guesswork and sets direction for everything that follows.
Once clarity is established, we turn it into structure. This is where your expertise is shaped into a clear, defensible authority system.
This is where we refine your positioning and narrative, Design your authority messaging framework, Structure your expertise so it’s easy to understand and trust and Align your offers with your authority positioning
You stop sounding generic.
You start sounding distinct, confident, and credible.
Visibility without conversion is noise.
Every asset is designed not to convert (sell), feel aligned with you — visually, verbally, and strategically.
Depending on your goals, this may include A conversion-optimized LinkedIn or primary platform profile, A strategic authority landing page or website flow and A high-value authority asset (framework, guide, case study, etc.)
Every asset answers one question clearly: “Why should I trust you — and what should I do next?”
After positioning and assets are in place, we activate visibility.
Here, we design: Your content pillars and authority themes, A sustainable posting strategy (not volume-based), Messaging that builds trust and attracts the right audience and Repurposing systems that maximize effort.
You’re no longer posting to stay visible. You’re publishing to position.
Attention becomes leverage only when it’s guided.
In this phase, we build:
Simple inbound lead pathways, Lead magnets or authority offers (where appropriate), Email or follow-up systems that warm leads and Clear calls to action that invite conversations.
So when people discover you,
they don’t just watch — they move.
Authority works best when it compounds.
Here, we:
Review what’s working, Capture social proof and credibility signals, Strengthen conversion points add automation where necessary & Optimize for consistency and scale.
This ensures your system doesn’t just launch —
it lasts.
I help design, structure, and implement the system with you. So instead of guessing anything about your personal brand, you operate from clarity.
The Inbound Authority System is delivered as a strategic done-for-you engagement, with collaborative checkpoints to ensure everything aligns with who you are and where you’re going.
It’s a guided build — where strategy, implementation, and refinement happen together.
I handle the strategy, structure, and system design.
You provide the context, insight, and approvals.
You stay involved where your insight matters — without being overwhelmed by execution.
The Inbound Authority System is typically delivered over 12–16 weeks, broken into clear phases with defined outcomes.
Each phase includes a clear objective, deliverables for review, feedback and refinement and approval before moving forward
We don’t rush clarity.
We build systems that last.
To keep the work focused and effective:
Communication happens through an agreed primary channel
Strategy calls and reviews are scheduled in advance
Feedback windows are clearly defined
This ensures momentum without chaos — and quality without burnout.
Most people fail at personal branding because they either try to do everything themselves, or outsource without strategic direction.
IAS solves both.
You get Expert strategy, Thoughtful implementation, Structured collaboration and a system you understand and can sustain.
This inbound Authority System moves you from:
By the end of the Inbound Authority System, you don’t just have content or a profile.
You have:
Your Growth Partner, Personal Brand Strategist & Content Marketer.
I help founders, CEOs, and service-based brands turn expertise into inbound demand — so clients come to you already convinced.
With over a decade of experience across content strategy, SEO, copywriting, and brand positioning, I design authority systems that are structured, intentional, and built for long-term leverage, not short-term visibility.
This work is framework-driven, deeply researched, and tailored to your business goals, market, and capacity.
